For The Record is a vinyl open deck night based in Newcastle with the aim to host a friendly laid back space for music lovers to come together share tunes, and connect. The client was looking for a brand identity, poster design and social posts to promote the monthly event.For The Record
The logo was designed with versatility in mind with the black and white interchangeable. The illustration uses grooves of a vinyl as the primary shape. The combination of the circles and lines opens up the logo to be flexible and can be moved and be repositioned to fit to any future designs. The poster and social posts are key to spread the message. Lines of the logo can be extended to fill pages or social posts. Gradient background is fluid to illustrate the relaxed open atmosphere of the event, accompanied simply with the enlargened bold white logo and copy to comply with accessibility.
